Symptoms
Donor Fatigue Syndrome (DFS) is a condition characterized by lapsed or decreased giving.
Causes
Experts believe that DFS is caused by:
Asking too frequently
Asking too much while giving too little in return
Keeping poor records about donors
Overwhelming donors with too much information that lacks a compelling narrative
Failure to show appreciation
Failure to show impact of giving
Failure to engage in a meaningful relationship on a human level
Failure to communicate
Failure to listen
Diagnosis
DFS is characterized by desensitization to a repeated appeal to give and a complete refusal to give.
Treatment
There are several treatment approaches to DFS, depending on the severity.
Rehabilitation of your stewardship program
Daily doses of donor gratitude and recognition
Illustration of the specific way gifts are being used and the impact on those in need
Two parts stewardship to one-part solicitation – mix and serve with grace
Ask good questions and listen carefully to donors
Offer appeals that are emotionally compelling, action-oriented, and specifically impactful
Provide meaningful ways for donors to give feedback
Track retention rate overall and within specific segments (e.g. young donors, donors of $x-$x)
Honor and celebrate donor loyalty
Treat your donors the same way you would care for your best friends
Outlook
The outlook is positive if treatment methods are followed.